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Accessing the triple bottom line

Recognizing Sustainability Leadership in Business

The horrendously irresponsible behavior of some corporations generates well-warranted public mistrust, however, tarring all companies with the same brush is a gross injustice to the sustainability leadership shown by many firms. For more than a decade, early adopters have been leading the charge to craft a more ecologically friendly world. Now those who led the way have helped that approach…

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Businesses can do more to improve energy efficiency

Businesses Still Need to Stop Wasting Energy and Improve Efficiency

By Abbie Clarke It wasn’t long ago that Forbes was reporting America as the worldwide leader in wasting energy. But that’s not to say other countries are doing much better in energy efficiency. We all play a part in this process; homeowners, business owners and corporations. Governments are working for change; in the US, there is the Alliance to Save…

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Is cloud computing as efficient and less carbon intensive as some claim?

How Environmentally Sustainable is Cloud Computing and Storage?

Cloud computing and storage is a fast growing industry that is helping to drive our economy forward, but is it a revolutionary sustainability game changer or a sad example of greenwash. The defining feature of the cloud is the fact that instead of relying on local servers, it uses a network of remote servers hosted on the Internet to store,…

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Green for the Gold: Sustainability and Profit

By Gary Simms The hippy tree-hugging business versus the profit-driven power house dichotomy needs to end. Every day, large corporations are tailoring their practices more towards a double bottom line: profitability and sustainability. A 2011 survey of 3,000 corporate leaders, conducted by MIT, revealed that nearly 70 percent of companies place the expansion and integration of sustainable business practices near…

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Sustainable business best practices: the triple bottom line

Best Practices in Sustainability: Employee Engagement and Reporting

It is widely understood that adopting best practices in sustainability can offer a significant competitive advantage. There is ample incentive to get on board. In 2012, sales of sustainable goods and services reached $1 trillion globally and in 2013, it may double to reach $2 trillion. As early as 2017, the sustainable economy could be worth $10 trillion in annual…

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Social media is a powerful force driving the growth of sustainability

How Social Media can Drive the Growth of Sustainability

Social media can be both a carrot and a stick. The new media serves the growth of sustainability as a powerful communications tool and as a persuasive means of pushing for pro-social change. Social media gives organizations and individuals the ability to correspond with vast audiences. In addition to its tremendous reach, social media is largely about collaboration and community,…

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Sustainable business best practices: the triple bottom line

Sustainability: Past, Present and Future

A variety of factors are coalescing to make 2013 a pivotal year in the growth of sustainability. Year after year, sustainability has gained ground as an increasing number of organizations are incorporating environmental and social concerns into their strategic planning. The corporate community cannot ignore the overwhelming logic of the business case for sustainability. The benefits include reduced input costs,…

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