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Consumer demand grows for more efficient vehicles

Efficient Vehicles and Sustainability Initiatives in the U.S. Auto Industry

U.S. automakers are producing an ever increasing line-up of more efficient vehicles. However, efficiency measures in the auto industry extend beyond the vehicles they produce. American car companies must compete with more than 36 new hybrid and electric vehicles (EVs) that have been or will be launched in 2013. Growing demand for highly efficient vehicles has compelled almost every brand…

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Sustainable business best practices: the triple bottom line

Best Practices in Sustainability: Employee Engagement and Reporting

It is widely understood that adopting best practices in sustainability can offer a significant competitive advantage. There is ample incentive to get on board. In 2012, sales of sustainable goods and services reached $1 trillion globally and in 2013, it may double to reach $2 trillion. As early as 2017, the sustainable economy could be worth $10 trillion in annual…

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Social media is a powerful force driving the growth of sustainability

How Social Media can Drive the Growth of Sustainability

Social media can be both a carrot and a stick. The new media serves the growth of sustainability as a powerful communications tool and as a persuasive means of pushing for pro-social change. Social media gives organizations and individuals the ability to correspond with vast audiences. In addition to its tremendous reach, social media is largely about collaboration and community,…

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Defining sustainability for the service industry

What Does Sustainability Mean in a Service Industry?

Discussion of sustainability efforts in the marketplace often revolves around the manufacturing sector. However, goods-producing industries accounted for only about 12 percent of jobs in the United States in 2010, according to the Bureau of Labor Statistics. Service providers, meanwhile, made up about 78 percent of American jobs. Certainly, a fast food franchise, IT consulting firm or nursing home doesn’t…

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10 Lessons from 11 Business Sustainability Journeys

There are many valuable lessons to be learned by reviewing the ways companies relate to sustainability. An increasing number of companies around the world are engaging major sustainability initiatives ahead of government regulation and in the absence of strong public demand. Corporate sustainability is now part of strategic business decisions that are determining everything from manufacturing processes to marketing communications….

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The Growth of Corporate Sustainability in 2012

Powerful forces are aligning to drive corporate sustainability in 2012.  Companies are eliminating waste and diminishing greenhouse gas emissions due to the realization that the pursuit of environmental benefits yields material results. More companies than ever are creating economic value from enhanced social and environmental outcomes. A recent study by Green Research titled Annual Sustainability Executive Survey, 2012, found that corporate sustainability spending…

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Dissatisfaction with business-as-usual threatens the needed reforms for creating a sustainable green economy

Regulation not Revolution: The Economics of Combating Climate Change

Angry revolutionary sentiments are undermining the very instruments required to stabilize the economy and manage climate change. Massive demonstrations are taking place all around the globe. The rage on the streets is coalescing into a global movement that threatens the economic system. There have been revolutionary protests in Tunisia, Egypt, Libya, Bahrain, Syria, Yemen, Israel, Algeria, Iraq, Jordan, Morocco, and Oman, and minor protests in Kuwait, Lebanon, Mauritania, Saudi Arabia,…

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