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Connectedness and happiness are two of the five key psychological elements to a new climate change narrative

Forging a New Climate Change Narrative: Addressing 5 Psychological Realities

A new narrative that is designed to encourage action to combat climate change must acknowledge the abstract nature of global warming. First and foremost we need to address the fact that people are not rational actors. Perhaps the most cogent approach to managing the Herculean task of communicating with an inherently irrational public is to focus on a narrative that…

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To overcome the obstacles to climate change action we need to see past our tendency to selfishness and embrace our ability for altruism

How New Narratives can Help us to Overcome Obstacles to Climate Change Action

  By incorporating some basic issues into a new climate narrative, we can begin to move forward. There are a plethora of reasons why our current narratives prevent us from acting on climate change, not the least of which is the fact that we spend far too much time debating the veracity of the science rather than tackling important  policy issues….

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