Connectedness and happiness are two of the five key psychological elements to a new climate change narrative

Forging a New Climate Change Narrative: Addressing 5 Psychological Realities

A new narrative that is designed to encourage action to combat climate change must acknowledge the abstract nature of global warming. First and foremost we need to address the fact that people are not rational actors. Perhaps the most cogent approach to managing the Herculean task of communicating with an inherently irrational public is to focus on a narrative that…

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