Global grassroots environmental activism finds a powerful ally in new media

New Media and the Environmental Movement’s Grassroots Globalization

New media is helping environmental activists to combat the powerful propaganda and immense resources of the old energy economy. Although environmental groups cannot outspend or outmaneuver entrenched economic interests, the adoption of new media levels the playing field and democratizes the debate. New media encompasses the amalgamation of traditional media with the interactive power of computers, communications technology, computer-enabled consumer devices and…

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