
Video Friday: Story Wars – Narratives on Carbon Pollution
In previous posts we’ve discussed the urgent need to create an effective and positive narrative to motivate action on climate change. Achieving such a narrative isn’t about facts – facts don’t matter – because we are a species driven by narrative, by a compelling story. Last summer Climate One convened three experts in human behavior, environment, and narrative storytelling. Recorded…
How Morality Can Win the War on Climate Change
The climate movement must go beyond preaching economics and explaining science, we must create a moral imperative that compels us to act. To get people involved in the war on climate change we must weave environmental awareness into our codes of conduct. The reasons why more people are not demanding action on the environment is a glaring moral failing. If…
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