Combating the Scourge of Greenwashing
Green marketing has never been more popular, but not all green claims are created equal. Businesses are increasingly cognizant of the value of socially and ethically conscious consumers. Between 2007 and 2009, the in-store availability of ‘green’ products has increased between 40% and 176%. Globally, the market for sustainable products and services is worth US$550 billion per year and this…
