Has Earth Day become just another marketing opportunity for business?

The Business of Earth Day: A Valuable Environmental Event or Exploitative Marketing?

The money in Earth Day Does Earth Day promote environmental action or is it merely a marketing blitz meant to sell product? The answer is of course both, Earth Day is an event that encourages environmental action throughout the year, it is also a time when marketers think of ways they can find points of identification with anything that is…

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Forest Stewardship Council Sustainable Forestry Standard Comes Under Attack

The world’s leading sustainable forestry certification, that of the Forest Stewardship Council or FSC, is little more than a sham, according to an analysis from civil rights group CORE, which claims that the FSC standard results in the loss of threatened and endangered forest and species and entraps small, indigenous groups in a cycle of poverty.

Chevron in Ecuador: Not the Image Projected in We Agree Campaign

The recent $8 billion judgement from an Ecuadorian court against Chevron for environmental damage in the Amazon stands in stark contrast to the oil giant’s latest ad campaign, called We Agree. For a closer look at the campaign and why it is greenwash at its best (or worse) read my latest post on TheGreenWashingBlog.com [yframe url=’http://www.youtube.com/watch?v=zeGVvsIwMRE&feature=player_embedded’]

Weekly Mulch from the Media Consortium: Green Daydreams vs. Reality – No Oil in the Gulf, Energy Efficiency, and the “Green Fog”

By Sarah Laskow, Media Consortium Blogger (reposted with permission) Yesterday, Rep. Ed Markey (D-MA) took Obama administration officials to task for encouraging Americans to believe that the majority of the oil in the Gulf of Mexico had dispersed. People want to believe that everything is OK and I think this report and the way it is being discussed is giving…

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Shell Oil’s Environmental Claims Bring Repeated Controversy, Sparks Federal Trade Commission Investigation

What classifies as a ‘greenwash’ when companies launch massive campaigns purporting environmental credentials? This is a complex issue which the Federal Trade Commission is currently busy researching ahead of issuing an update of its guidelines for environmental marketinglater in the year. It is of prime importance that clear rules or guidelines are invented. Not only because marketing and advertising are…

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Beat The Greenwash and Make Smart Consumer Decisions: Product Information Sent To Your Phone While You’re Shopping

Ever been in a shop and returned home empty handed because you didn’t know if a product was green? Those days might soon be over. You soon will be able to check out top-of-the-range scientific product information on your cell phone when you’re shopping. A new startup company called Goodguide is launching, a real product to combat greenwash that’s up…

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