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The future depends on leaders taking the journey of business sustainability

Get Inspired to Start your Business Sustainability Journey in 2014

Featured guest post by James Lewis –  Stay ahead of the curve in the new year by being environmentally conscious, building a greener business, and producing lasting benefits for your business and employees. The motivation to act is integral to getting started and comes in a variety of forms, broadly: environmental, cultural and business. To provide inspiration, we have listed three…

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GE, Ford, and Intel praised for their cleantech innovation

GE, Ford and Intel Recognized as Dedicated Eco-minded Corporations

GE, Ford and Intel are forerunners in the cleantech movement.

Nature Tourism Boosts Local Economies along with Environmental Conservation, “Green” Practices

Successful nature tourism businesses in Costa Rica “walk the walk” as well as “talk the talk” when it comes to boosting their businesses and environmental conservation, a University of Florida study reveals.

The shifting attitudes and behaviors of US consumers to environmentalism

The Evolution of US Environmental Attitudes and Behaviors

A new report titled “Twenty Year Evolution of Environmental Attitudes and Behaviors” from GfK and SC Johnson is an updated version of the groundbreaking 1990 study, “The Environment: Public Attitudes and Individual Behavior,” executed by the Roper Organization (now a part of GfK).  The SC Johnson research was the precursor to Green Gauge®, the world’s longest-running survey research program probing the appetite…

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Are Companies Doing Enough to be Green? Take the Survey

What do IBM, Whole Foods, Walmart, Patagonia, and Pepsi have in common? According to Stephen Jannise, writing in SoftwareAdvice.com, they are all teaching important lessons on how businesses can become “greener” and more sustainable. Walmart, you ask? You might be surprised. Find out the examples these companies are setting, and take a survey on how important the “green-ness” of a…

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Client Zero: A Case Study – Making Good on the Green Promise

There is widespread interest in green products and entrepreneurs are increasingly eager to reap the benefits. This abbreviated case study reviews some of the challenges associated with green start-ups, it is also a cautionary tale for those seeking to profit from the rising tide of green consumerism. The client in this case study changed my firm’s consultation process, so from our perspective, this is Client…

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What Constitutes a Green Business?

Examining the elements that constitute a “green” business.