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Shell Oil’s Environmental Claims Bring Repeated Controversy, Sparks Federal Trade Commission Investigation

What classifies as a ‘greenwash’ when companies launch massive campaigns purporting environmental credentials? This is a complex issue which the Federal Trade Commission is currently busy researching ahead of issuing an update of its guidelines for environmental marketinglater in the year. It is of prime importance that clear rules or guidelines are invented. Not only because marketing and advertising are…

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