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The recent elections indicate a shifting momentum for environmental awareness in the electorate

Recent Elections and Ballot Initiatives May Suggest A New Era of Environmental Interest is Dawning In U.S. Politics

In previous U.S. Elections, environmental concerns were largely absent, but this changed on Tuesday November 5, 2013. Ecological issues were an important part of Virginia’s Gubernatorial race, they were also the primary focus of a county council election in Washington and several ballot initiatives.  Taken together, these results may be indicative of changing attitudes. Voters showed their support for renewable…

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The shifting attitudes and behaviors of US consumers to environmentalism

The Evolution of US Environmental Attitudes and Behaviors

A new report titled “Twenty Year Evolution of Environmental Attitudes and Behaviors” from GfK and SC Johnson is an updated version of the groundbreaking 1990 study, “The Environment: Public Attitudes and Individual Behavior,” executed by the Roper Organization (now a part of GfK).  The SC Johnson research was the precursor to Green Gauge®, the world’s longest-running survey research program probing the appetite…

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