Green for the Gold: Sustainability and Profit
By Gary Simms The hippy tree-hugging business versus the profit-driven power house dichotomy needs to end. Every day, large corporations are tailoring their practices more towards a double bottom line: profitability and sustainability. A 2011 survey of 3,000 corporate leaders, conducted by MIT, revealed that nearly 70 percent of companies place the expansion and integration of sustainable business practices near…
