Misunderstanding climate change prevents positive action for greener behavior

U.S. Consumer Attitudes on Green

The most significant obstacle to the growth of the green economy involves consumer ignorance. Consumer attitudes on the green market need to be understood in the context of consumer segments. Exaggerated reporting also confounds an accurate portrayal of consumer attitudes on green. In a recent GreenBiz article, Joel Makower provided his annual review of surveys, polls, and analyses related to the…

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