Tags : climate narrative

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How Can We Set Aside Biases to Perception of Climate

Guest Contributor November 22, 2017

Guest post by Emily Folk Despite scientific evidence, a vast portion of the population still believes global climate change isn’t taking place, or it isn’t a human-made phenomenon. The publication of new research hasn’t helped the situation — researchers found that more information leads the public to sift through the data to find what best […]Read More

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Citizen Journalism and Popular Media’s Climate Fail

Richard Matthews April 28, 2016

The popular media has failed to communicate the science behind climate change. The public does not understand the science of anthropogenic global warming and the urgent need for climate action. We cannot expect people to support mitigation and adaptation efforts if they do not have access to accurate information. Shoddy climate reporting has been an issue for a […]Read More

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Merchants of Doubt: Sowing the (Tobacco) Seeds of Denial

Thomas Schueneman March 2, 2015

Climate change and the war of communication From the introduction of snow balls on the floor of the Senate as “scientific evidence” that global warming isn’t happening to smear campaigns aimed at actual climate scientists, the real battle over climate change is one of narrative, not science. “The one thing we’ve learned,”says Robert Kenner, director of the […]Read More

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National Climate Assessment Report: Who Cares?

Thomas Schueneman May 9, 2014

Earlier this week the White House released the latest National Climate Assessment Report, causing the rare flurry of attention in the mainstream press. The report summarized what anyone paying attention already knows; that climate change is happening now and impacting all parts of the country (and world), and those impacts can only get worse in […]Read More

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How New Narratives can Help us to Overcome Obstacles to

Richard Matthews February 27, 2014

By incorporating some basic issues into a new climate narrative, we can begin to move forward. There are a plethora of reasons why our current narratives prevent us from acting on climate change, not the least of which is the fact that we spend far too much time debating the veracity of the science rather […]Read More

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Video Friday: Story Wars – Narratives on Carbon Pollution

Thomas Schueneman January 4, 2013

In previous posts we’ve discussed the urgent need to create an effective and positive narrative to motivate action on climate change. Achieving such a narrative isn’t about facts – facts don’t matter – because we are a species driven by narrative, by a compelling story. Last summer Climate One convened three experts in human behavior, […]Read More