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The shifting attitudes and behaviors of US consumers to environmentalism

The Evolution of US Environmental Attitudes and Behaviors

A new report titled “Twenty Year Evolution of Environmental Attitudes and Behaviors” from GfK and SC Johnson is an updated version of the groundbreaking 1990 study, “The Environment: Public Attitudes and Individual Behavior,” executed by the Roper Organization (now a part of GfK).  The SC Johnson research was the precursor to Green Gauge®, the world’s longest-running survey research program probing the appetite…

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