Amory Lovins and the Oil End Game

Amory Lovins is the co-founder of the Rocky Mountain Institute, an independent non-profit organization involved in research and advocacy of market-based solutions to sustainable use of resources and environmental stewardship, best described from their missions statement: “We foster the efficient and restorative use of resources to make the world secure, just, prosperous, and life-sustaining.“

Lovins has co-authored Winning the Oil Endgame, laying out the essential and entirely doable plan for ending our dependence on oil – and doing it for a profit, for sound economics is vital to any reasonable solution to energy, climate change, and environmental degradation.

Amory gave a talk at a recent TED Conference in Monterey California summarizing the approach discussed in Oil Endgame.

The video is about 20 minutes long, and well worth the time.




Thomas Schueneman
Thomas Schueneman
Tom is the founder and managing editor of and the PlanetWatch Group. His work appears in Triple Pundit, Slate, Cleantechnia, Planetsave, Earth911, and several other sustainability-focused publications. Tom is a member of the Society of Environmental Journalists.

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