Sir Richard Branson, CEO of Virgin Atlantic Airlines, has proposed new methods of ground operations and other innovative ideas to help curb aviation’s impact on climate change. Using a “starting grid” system of flight departure, the amount of time an airplane’s engines idle on the ground is decreased thus significantly reducing carbon emmisions.
Branson’s ideas are a good example of ways that major industry can rethink ways of doing business to help make effective – and in most cases cost saving – changes right now to address global warming.
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