Guest post by Brian Toomey
There are industries that see a lot of scrutiny (often with just cause) from environmental authorities and campaigners, and then there are those that are ‘under the radar’. Unfortunately, some of these are major offenders and action does need to be taken to reduce impacts in these fields. Here are five of the most problematic:
1. Trade Shows
Every year trade and consumer shows generate around 600,000 tons of garbage. In other words that’s around a billion pounds, making trade shows the second worst waste offender compared to industry size, just after construction.
It’s easy to imagine where the waste comes from: all those flyers, posters, catalogs, plastic bags and cheap samples piling up and heading towards landfill. However, the solution isn’t rocket science either. Something as simple as providing good recycling opportunities within trade show venues could make a huge difference.
Technology also has a role to play. Digital catalogs, smartphone apps, QR codes can replace paper and plastic handouts and cut down on trash. Reusable, sustainably sourced green trade show display stands (I am currently working with Smash Hit Displays to promote these, and we have developed an infographic summarizing the problems in this industry), recycled tote bags, and biodegradable food and beverage containers can also go a very long way towards greening this very brown industry.
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