A variety of factors are coalescing to make 2013 a pivotal year in the growth of sustainability. Year after year, sustainability has gained ground as an increasing number of organizations are incorporating environmental and social concerns into their strategic planning.
The corporate community cannot ignore the overwhelming logic of the business case for sustainability. The benefits include reduced input costs, increased risk mitigation, lower healthcare costs, greater worker productivity, improved employee attraction and retention. Sustainability is more than a competitive advantage, it is a competitive necessity.
According to the ACCA, KPMG and Fauna & Flora International report (PDF), nearly half of all corporations identify natural capital (the stock of capital derived from natural resources such as biological diversity, ecosystems and the services they provide) as a material issue for their businesses.
Environmental Business Journal research titled EBJ’s Global Environmental Markets 2012 indicates that in 2011, despite the fragile global economy and political disinterest in environmental issues, the $866 billion global environmental market grew by four percent, which is more than GDP growth at 3.9 percent.